19 Jul

15 things you MUST do with Yoast SEO for WordPress

Synergistically supply global testing procedures through ethical scenarios. Assertively develop empowered customer service and sticky leadership. Enthusiastically parallel task principle-centered portals via multimedia based scenarios. Synergistically negotiate dynamic total linkage after sticky information. Objectively monetize 2.0 manufactured products and open-source web-readiness.Dynamically recaptiualize corporate “outside the box” thinking with worldwide e-commerce.

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02 Jun

Hostpreneur: The Hosting blog- What is my challenge?

Usually as a someone who has gone through IT school, the tech language has flowed through my vocabulary such that all had become a normal vocabulary conversation not until i ventured into the website hosting business. Thus as a hostpreneur, there are a couple of challenges i faced and still face today on several business meetings with my ‘seeking’ clients. So today let me share with you a couple of them, if you are planning to get a graphics or web designer for your new website project, an entrepreneur yet to venture into marketing your business online, a corporate guy wanting to showcase your skills to the recruiters and CEOs out there or want to get website hosting provider, then grab them below:

https://hostinggates.com/ | For reliable and affordable website hosting, domain names, website design and email hosting.

Like Us on Facebook: https://www.facebook.com/hostinggates

Website hosting vs domain name: What’s the Difference?

When setting up your first website it’s not uncommon to get confused between domain name registration and web hosting.

Your domain name is the name of your site or your url (www.mynewcompany.com) and can be purchased by going to a domain name registrar. Domain names usually range from about $10 to $50/year depending on the extension. ( country-level domains eg .ug, .co.ug (Uganda) are more expensive than .com, .net, .org.)

In order for your website to appear on the Internet, the files need to be uploaded to a server. These can be “hosted” at a hosting company. Hosting is usually billed monthly or annually at a rate of $10 to $50/month depending on how the type of server you need and how much space and bandwidth you are using.

Domain names can be purchased anywhere, but it’s convenient to buy the domain and set up hosting in the same location.

Blog vs Website: What’s the Difference?

Many people have websites (for their businesses as well as for personal use) and many people have blogs. The issue is whether people truly understand the difference between a website and a blog. They certainly are not the same thing.

The following explains the basic differences between a blog and a website:

Website

  • Content is static.
  • Formal/professional.
  • Interactivity does not exist. There is only one-way communication.
  • Transactional.
  • Communication about products and/or services.
  • Almost everyone has a website. In fact, it is almost a requirement in business today.

Blog

  • Content is regularly updated.
  • Not formal.
  • Interactive.
  • Informative and educational.
  • Interactivity about industry/customer issues.
  • Some people have a blog.

Website

A good way to think about a website is in terms of it being a virtual store that sells products and/or services. A website is the perfect forum to self-promote and advertise. Promotion and buying and selling are exactly what people expect when they visit a website. When they are at the point of making a purchase of some kind, they go to a website that will satisfy their needs.

They can either purchase something online directly from your website or they can use your website to find out exactly where your bricks and mortar store is located so that they can come and purchase products and/or services from you in person. Once a customer has bought something from you, there is a very high likelihood that they will not return to your store again.

It is also basically impossible to build relationships with your potential customers and existing customers on your website because the website is static. Once a person has purchased something from you, there is no potential for interactivity so the relationship will never have a chance to develop and grow.

Blog

A blog; however, is constantly supplying potential customers and existing customers with interesting and useful content and the blog enables them to interact with the blogger and the discussions that they have together can be potentially unending. Not only can you and your customers have discussions but they can also ask questions that you can answer.

Also, a blog provides a dimension to the content that you can’t get from your website content. Through your consistent and regular blog content, you will eventually be regarded as a subject matter expert in your niche and people will turn to you for answers. This will promote more and more discussions.

What is really being done in this case is that relationships are being developed and strengthened. Some of the people with whom you interact on your blog will never become your customers. That is perfectly acceptable. They can interact with you as much as they like and do not have to worry about any pressure to buy anything. A very important fact is that the people with whom you interact are getting to know you as a person, which includes your level of integrity, your passion for what you are doing and offering and your knowledge, knowledge that you impart to them.

Blogs have a lot of useful features that are very helpful in promoting interactivity. Blogs enable visitors to subscribe to them so they can receive updates on a very regular basis. They will always be informed when new content is added or there has been some update to the social media profiles of the people with whom they interact.

In order to really be effective, blogs should have new postings at least once or twice a week. Fresh, original content is very important. The content is exactly what attracts and retains people and many of those people will eventually become customers.

The true purpose of a blog is to provide helpful, valuable, informative and interesting content that helps other people and that they find interesting. A blog’s purpose is definitely not to advertise or to do a hard sell on anyone. If you try to use your blog in that way, you will be very disappointed with the results. You will not be able to build relationships with anyone and you most likely won’t sell very much. People don’t buy from people whom they don’t trust. The only way that they will trust you is if they get to know you.

All in one

One approach that has proven very effective is building your website with blog software, such as WordPress. Blog software has the capability of providing you with both static web pages (pages) and blog pages (posts). Since both are necessary for the success of your online exposure, this allows you to design a web presence that contains a traditional website and a blog using one tool. Among the other benefits are:

  • One homogenous look and feel.
  • Ease of optimization for SEO.
  • Sharing of add-on plugins between the pages and posts.
  • Ease and speed of designing and developing the web presence.
  • Ease of maintenance and updating of content since the entire web infrastructure is based on a content management system (CMS).

Conclusion

Blogs and websites work in very different ways, serve very different purposes and produce different short-term results. However, they are both necessary to increase your online exposure and to strengthen your online business reputation. It is important to have both as part of your online presence. They function well together and undeniably, you will see positive results over the long term if they are a part of your business online.

https://hostinggates.com/ | For reliable and affordable website hosting, domain names, website design and email hosting.

Like Us on Facebook: https://www.facebook.com/hostinggates

The Author/Writer is the Chief Executive at Hostinggates.com

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31 May

The First Five Things To Do After Getting Your Business Online

Synergistically supply global testing procedures through ethical scenarios. Assertively develop empowered customer service and sticky leadership. Enthusiastically parallel task principle-centered portals via multimedia based scenarios.
Synergistically negotiate dynamic total linkage after sticky information. Objectively monetize 2.0 manufactured products and open-source web-readiness.Dynamically recaptiualize corporate “outside the box” thinking with worldwide e-commerce.

read more
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25 May

How to Start a Marketing Business For Free

Synergistically supply global testing procedures through ethical scenarios. Assertively develop empowered customer service and sticky leadership. Enthusiastically parallel task principle-centered portals via multimedia based scenarios. Synergistically negotiate dynamic total linkage after sticky information. Objectively monetize 2.0 manufactured products and open-source web-readiness.Dynamically recaptiualize corporate “outside the box” thinking with worldwide e-commerce.

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13 May

3 Ways to Market Your Local Business Online

According to research from Verisign, 91 percent of consumers use the internet to look for local goods and services.1 If your local business is not online, you may be missing out on a significant number of potential customers.

Getting online and establishing a presence for your business doesn’t need to take much time or money. Here are three ways to get started today:

Add your business to online directories

If you are still relying on that thick, dusty yellow book to find new customers, you may be missing a lot of opportunities. Today, many consumers turn to online directories first to find information about local businesses, and your business needs to show up in those searches. Here are a few types of directories to consider:

  • Search engine directories: List basic information about your business, like phone number, address and business hours, on places like Google My Business and Bing Places for Business.
  • Local directories: Claim your business on some of the sites that specialize in listings by city or region, including monitor business directory, yellow.ug, local.com, yp.com etc.
  • Review-centric directories: If you rely on customer reviews to drive business, consider sites known for consumer ratings and reviews. Registration is also free at many popular sites like Yelp, Angie’s List and Merchant Circle.
  • Industry-specific directories: If your business is in a specialized industry, an easy way to find relevant, high-traffic directories for your area of expertise is to do a quick online search of your profession (e.g., “attorney”) or your profession + “directory” (e.g., “attorney directory”).

The search results should include links to directories that you may want to focus on.With so many directory choices, don’t feel overwhelmed at the possibilities. Just choose one or two that you think your customers use the most. Also, your business may already have a listing on these directories as search engines can

Set up a social media page for your business

Currently, 78 percent of the United States population has a social networking profile,2 so it makes sense to harness the power of social media to help promote your business. But what social media platform is right for you?

Social media channels have unique features and services, so knowing your goals can help you determine which social networking site will help you reach your target customers. Think about where your customers may spend their time online. Don’t assume it’s a popular platform like Facebook, LinkedIn or Twitter because that could limit your reach. For example, if you sell to consumers, LinkedIn may not be the most appropriate site.

Select one platform to serve as your primary social media presence. This will prevent you from becoming overwhelmed and help you to learn to use the site effectively for your marketing efforts. When you’re ready, consider advertising through social media. You can target your ads to people in a specific region and by demographic.

Start email marketing

Email marketing helps boost customer loyalty with your brand, drive business to on- and offline channels, integrate multiple marketing channels and fuel the growth of social networks. Before you start, think about:

  • Your list of subscribers: Do you have a customer list? Make sure everyone on your list has opted-in to receive marketing emails. Also, how will you get new subscribers? Some ideas to consider are collecting email addresses at events and/or in your social media efforts.
  • Creating content to send to subscribers: You could promote your products and services, inform customers of special offers or even start a newsletter. Remember to create engaging content that your customers will find valuable and want to read.
  • Selecting an email service provider: Consider a solution that will help you grow, is low cost and doesn’t lock you into a lengthy contract. Make sure you have an idea of how many subscribers you have and how often you plan to email them. Most email service providers base their pricing on these factors.

The key to successful email marketing is to test your efforts. Plan to send out a few test emails to get an idea of the types of subject lines and content that your subscribers engage with the most. You may also want to test sending emails on different days and at different times to see if there is an optimal time to send your emails for the highest engagement.

Final Nail! Tie It All Together With a Domain Name

The three ways to market your business online discussed above are important first steps to creating an online presence for your business. But, how do you tie it all together with your brand? Easy register a domain name, or web address, to serve as the hub for your online brand.

Do you want your customers to go to an online directory page or your social media page? Whatever you choose, use your domain name to redirect to that site. Called domain forwarding, this option is usually easy to set up when you register your domain name and often takes as little as five minutes. In essence, you create a rule that automatically redirects anyone who visits your domain name to any page you designate.

You can also use your domain name in your email marketing campaigns by making it your custom email address for your business. Company-branded email shows your customers that your company is established and professional. Sixty-five percent of U.S. consumers believe a company-branded email is more credible than a business using a free email account.1

Having your own domain name makes it easy to tell people where to find you online. And, if you want to create a website in the future, you already have a great web address that your customers know.

Now that you’ve made the decision to take advantage of the benefits of online marketing, read the First 5 Things to Do After Getting Your Business Online.

Creating content to send to subscribers: You could promote your products and services, inform customers of special offers or even start a newsletter. Remember to create engaging content that your customers will find valuable and want to read.

Selecting an email service provider: Consider a solution that will help you grow, is low cost and doesn’t lock you into a lengthy contract. Make sure you have an idea of how many subscribers you have and how often you plan to email them. Most email service providers base their pricing on these factors.

The key to successful email marketing is to test your efforts. Plan to send out a few test emails to get an idea of the types of subject lines and content that your subscribers engage with the most. You may also want to test sending emails on different days and at different times to see if there is an optimal time to send your emails for the highest engagement.

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