28 Mar

Why Doctors Need Professional Websites ?

 If you are a practicing doctor, a professional medical website could be the best thing that can happen to your practice. Here’s why :

With more than 50% of urban patients ‘Googling” for a doctor before visiting a clinic, a professional medical website ensures prominent online visibility for your practice. You will show up high in Google and other search engines, along with your location and contact information, and patients in your local area will be able to find you effortlessly online.

A website also means more planned first- appointments, ensuring that you will be able to manage your clinic time much better than before.

There are a few things that you need to take care of while deciding on your professional medical website.

1. Is your Website User-Friendly ?

The browsing habits of your prospective patients are changing rapidly. Now the lion’s share of urban customers use their mobile phones to search online as well, and a big chunk of them use multiple devices – a PC or laptop at work, a mobile phone on the go, and a tablet at home, etc.

 To effectively communicate with these patients, your website needs to work equally well on large PC screens as well as small mobile screens. Conventional websites are really not up to the task.

 You need the latest advance in website design technology called “Responsive” technology. A responsive website, unlike the older “adaptive” websites, will realign itself around the available screen – be it big screen devices like PCs and Laptops, or restricted screen devices like tablets or mobile phones – and offer an effortless browsing experience to patients.

 2. Is your Website Content Authentic ?

Once patients find your website, they will be looking for information about their condition and treatment options. If they do not find this information on your website, it is quite likely they will move on to other websites, and once they abandon your website, it is quite unlikely that they will be back again.

 To prevent this, you need well-structured professional content written by subject experts on your website.

 3. Is your medical Website Reassuring to patients ?

Once customers have an idea about their condition and treatment options, they need reassurance that they are indeed in safe hands. Well-structured and frequently updated customer testimonials on your website will not only reassure patients, but will also drive down online slander.

 4. Is your medical website easy to work with ?

Just like any other department in your clinic, you will be working frequently with your website as well. Is it easy to manage? Does it come with a powerful backend that will allow you to edit information, create new pages on the fly, and even assign specific website roles to specific people? Does it come with insightful analytics that will help you fine-tune your campaigns for even better patient engagement?

What’s more, will your website provider take care of the entire responsibility of your web presence, from registering your own domain, which is your website address, to managing your search marketing and online campaigns, to creating professional email ids for your clinic?

One way to address all of these concerns without having to reinvent the wheel is to consult with a professional website provider like Hostinggates, with proven expertise in the field. Start with checking out a few website examples first. Click here to start.

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02 Jun

Hostpreneur: The Hosting blog- What is my challenge?

Usually as a someone who has gone through IT school, the tech language has flowed through my vocabulary such that all had become a normal vocabulary conversation not until i ventured into the website hosting business. Thus as a hostpreneur, there are a couple of challenges i faced and still face today on several business meetings with my ‘seeking’ clients. So today let me share with you a couple of them, if you are planning to get a graphics or web designer for your new website project, an entrepreneur yet to venture into marketing your business online, a corporate guy wanting to showcase your skills to the recruiters and CEOs out there or want to get website hosting provider, then grab them below:

https://hostinggates.com/ | For reliable and affordable website hosting, domain names, website design and email hosting.

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Website hosting vs domain name: What’s the Difference?

When setting up your first website it’s not uncommon to get confused between domain name registration and web hosting.

Your domain name is the name of your site or your url (www.mynewcompany.com) and can be purchased by going to a domain name registrar. Domain names usually range from about $10 to $50/year depending on the extension. ( country-level domains eg .ug, .co.ug (Uganda) are more expensive than .com, .net, .org.)

In order for your website to appear on the Internet, the files need to be uploaded to a server. These can be “hosted” at a hosting company. Hosting is usually billed monthly or annually at a rate of $10 to $50/month depending on how the type of server you need and how much space and bandwidth you are using.

Domain names can be purchased anywhere, but it’s convenient to buy the domain and set up hosting in the same location.

Blog vs Website: What’s the Difference?

Many people have websites (for their businesses as well as for personal use) and many people have blogs. The issue is whether people truly understand the difference between a website and a blog. They certainly are not the same thing.

The following explains the basic differences between a blog and a website:


  • Content is static.
  • Formal/professional.
  • Interactivity does not exist. There is only one-way communication.
  • Transactional.
  • Communication about products and/or services.
  • Almost everyone has a website. In fact, it is almost a requirement in business today.


  • Content is regularly updated.
  • Not formal.
  • Interactive.
  • Informative and educational.
  • Interactivity about industry/customer issues.
  • Some people have a blog.


A good way to think about a website is in terms of it being a virtual store that sells products and/or services. A website is the perfect forum to self-promote and advertise. Promotion and buying and selling are exactly what people expect when they visit a website. When they are at the point of making a purchase of some kind, they go to a website that will satisfy their needs.

They can either purchase something online directly from your website or they can use your website to find out exactly where your bricks and mortar store is located so that they can come and purchase products and/or services from you in person. Once a customer has bought something from you, there is a very high likelihood that they will not return to your store again.

It is also basically impossible to build relationships with your potential customers and existing customers on your website because the website is static. Once a person has purchased something from you, there is no potential for interactivity so the relationship will never have a chance to develop and grow.


A blog; however, is constantly supplying potential customers and existing customers with interesting and useful content and the blog enables them to interact with the blogger and the discussions that they have together can be potentially unending. Not only can you and your customers have discussions but they can also ask questions that you can answer.

Also, a blog provides a dimension to the content that you can’t get from your website content. Through your consistent and regular blog content, you will eventually be regarded as a subject matter expert in your niche and people will turn to you for answers. This will promote more and more discussions.

What is really being done in this case is that relationships are being developed and strengthened. Some of the people with whom you interact on your blog will never become your customers. That is perfectly acceptable. They can interact with you as much as they like and do not have to worry about any pressure to buy anything. A very important fact is that the people with whom you interact are getting to know you as a person, which includes your level of integrity, your passion for what you are doing and offering and your knowledge, knowledge that you impart to them.

Blogs have a lot of useful features that are very helpful in promoting interactivity. Blogs enable visitors to subscribe to them so they can receive updates on a very regular basis. They will always be informed when new content is added or there has been some update to the social media profiles of the people with whom they interact.

In order to really be effective, blogs should have new postings at least once or twice a week. Fresh, original content is very important. The content is exactly what attracts and retains people and many of those people will eventually become customers.

The true purpose of a blog is to provide helpful, valuable, informative and interesting content that helps other people and that they find interesting. A blog’s purpose is definitely not to advertise or to do a hard sell on anyone. If you try to use your blog in that way, you will be very disappointed with the results. You will not be able to build relationships with anyone and you most likely won’t sell very much. People don’t buy from people whom they don’t trust. The only way that they will trust you is if they get to know you.

All in one

One approach that has proven very effective is building your website with blog software, such as WordPress. Blog software has the capability of providing you with both static web pages (pages) and blog pages (posts). Since both are necessary for the success of your online exposure, this allows you to design a web presence that contains a traditional website and a blog using one tool. Among the other benefits are:

  • One homogenous look and feel.
  • Ease of optimization for SEO.
  • Sharing of add-on plugins between the pages and posts.
  • Ease and speed of designing and developing the web presence.
  • Ease of maintenance and updating of content since the entire web infrastructure is based on a content management system (CMS).


Blogs and websites work in very different ways, serve very different purposes and produce different short-term results. However, they are both necessary to increase your online exposure and to strengthen your online business reputation. It is important to have both as part of your online presence. They function well together and undeniably, you will see positive results over the long term if they are a part of your business online.

https://hostinggates.com/ | For reliable and affordable website hosting, domain names, website design and email hosting.

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The Author/Writer is the Chief Executive at Hostinggates.com

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